Traverse Business Consulting provides comprehensive business liaison services that allow North American small to medium companies to benefit from the growing Asian economy. The company offers three services: Feasibility Study and Business Planning, Distribution Channel development and Management, and Local Entity Set-up and Operation. On behalf of its clients Traverse executes these tasks either as an external consulting service provider or an independent business development agent.


The Management Team

Samuel Bi

The Principal

With a Bachelor of Science background, Samuel started his career as a sales executive in multinational companies like Texas instruments, STMicroelectronics and Rise Enterprise in Asia.  After immigrating to Canada with his family in 2001, Samuel enrolled in Simon Fraser University’s Management of Technology MBA program at Harbor Centre Campus, and received his master degree in 2003.  Prior to founding Traverse Business Consulting, Samuel enjoyed a successful career in facilitating business expansion to China for North American high-tech companies.  His business experience spans from business development, account management, to channel management.  Described by his friends as confident, energetic, and sincere, Samuel is often seen in business as a visionary strategist and a resilient future entrepreneur.