While our business planning process are tailored to each country in Asia to reflect cultural differences, Traverse Business Consulting includes the following items in this service:
- Bottom up and top-down market size analysis as part of the business plan to assist the corporate decision-making
- Resellers and business partners search and validation and identifying competitors in target markets
- Identifying industry associations, major industry tradeshows and industry conferences, and tree mapping the layers of the industry administration hierarchy
- Intercultural support, business collateral translation, and product localization services
Channel Management
Development of an effective sales channel requires a thorough analysis of business fit between our clients’ business model and potential partners’. A successful partnership, however, depends on a mutually beneficial partnership strategy and a productive channel management practice. Traverse helps clients achieve these goals by:
- Providing intense industry best practice training and product knowledge transfer to resellers and partners
- Working closely with resellers/partners on major accounts presentation, business proposal, and business tendering and negotiation
- Assisting channels in major industry conferences and tradeshows generating leads and raising company and brand awareness.
- Identifying, developing and maintaining a strong relationship with industry opinion leaders
- Developing one or two reference sites that are of either academic or commercial influence
Local Operation
To meet our clients’ aggressive market expansion requirement, Traverse offers this service to help clients establish a local presence. The following are included in our service offering:
- Local rep office or subsidiary entity formation and administration
- Recruiting local sales and marketing staff to reinforce customer care and corporate image
- Screening, optimizing and retraining the sales channels to increase channel productivity
- Enhancing relationships with key opinion leaders, maintaining reference sites and managing key accounts
- Developing vendor-marketing programs to enhance local brand recognition