Development of an effective sales channel requires a thorough analysis of business fit between our clients’ business model and potential partners’.   A successful partnership, however, depends on a mutually beneficial partnership strategy and a productive channel management practice.  Traverse helps clients achieve these goals by:

  • Providing intense industry best practice training and product knowledge transfer to resellers and partners
  • Working closely with resellers/partners on major accounts presentation, business proposal, and business tendering and negotiation
  • Assisting channels in major industry conferences and tradeshows generating leads and raising company and brand awareness.
  • Identifying, developing and maintaining a strong relationship with industry opinion leaders
  • Developing one or two reference sites that are of either academic or commercial influence