CHINESE MARKET ENTRY CONSULTING SERVICES
Customer Profile and Challenge
Our client is a leading provider of earth and space based information solution in the world. With over 3000 employees and 15 offices worldwide, our client provides solutions that capture and process large amounts of data, produce essential information, and improve the decision making and operational performance of business and government organizations.
With its established businesses operation in North America and Europe, the company has secured its market leadership positions in these countries. To drive its future growth and sustain global market leadership, the company management is urged to strategically expand to the fast-growing Chinese market.
Different from traditional satellite data products, expanding the company’s information solution sales to the target market requires a different set of strategy. To formulate and test the strategy against factual data, it is seen critical to accurately mapping the target market status quo and predicting future market trend. Included in the objectives of the first phase of the market entry were target customers and market size analysis, market regulation and key influencers analysis, competition analysis, and potential partners search.
Traverse Business Consulting was engaged in August of 2009 to assist in the business planning of the Chinese market expansion in four target markets sectors. With minimal initial product training, Traverse successfully carried out the initial phase of the market assessment within pre-defined project time, and a detailed report was generated for each target market.
Based on the client’s technologies and its target applications, Traverse quickly identified and included in the project scope the type of information that is relevant to our client’s business expansion to China. A detailed industry organization structure was tree-mapped and thoroughly analyzed, and a comprehensive business database that includes every aspect of the target market was generated. A holistic view of the target industry and the target sector it intends to serve was then presented in a word report. The scope of the work performed included:
- Target market size analysis
- Market regulations that are relevant to the target applications
- Competitive analysis
- Executive summary and strategic recommendations
- Channel partner search and screening
Traverse’s output has been of excellent quality – he has quickly ramped on the market conditions and Technology for several disparate industries, and provided comprehensive, high-quality data and analysis to assist us with our market entry strategy…
FEEDBACKS FROM OTHER CLIENTS
“You’ve done a tremendous job on this project, and we’ve got some very good leads and conversations going as a result of your work…I would like to be able to continue to call on you, as required, for support of future discussions and work with the potential Chinese acquirers”
— Aqua Merger & Aquisition
“You’ve done a great job on this, Samuel, and I appreciate your level of professionalism and disciplined approach to work. You’re a good example for others to follow. I was really fortunate to have you as part of this team. Thanks for all your excellent work!”
— Gary Hedlund, Sr. Program Manager Raytheon Professional Services
“Samuel has proven to be extremely reliable, hard-working, and professional in his work, and is very good at communicating his results. He is extremely resourceful in his research, and able to identify which information is most relevant and useful for real-world business planning. Further, he has been a “low maintenance” contractor who has required minimal support and guidance from MDA, after the initial training and project launch.”
— Tim Botham, Vice President Strategic Development, MDA Corporation
“I want you to know that I thought you were doing a good job, and working diligently…I have you to thank for helping me in beginning to understand the market in China, although I am still learning.”
— David Sheets, Cutera Global Distribution Sales Manager